Blank

BY COLUMNISTS

| Joe Charlebois | Guest Columnist | Harry M. Covert | Norman M. Covert | Hayden Duke | Jason Miller | Ken Kellar | Patricia A. Kelly | Edward Lulie III | Tom McLaughlin | Patricia Price | Cindy A. Rose | Richard B. Weldon Jr. | Brooke Winn |

DOCUMENTS


The Tentacle


March 25, 2005

Bad Marketing, Good Products – Part II

Chris Charuhas

In my last article, I explained, in business terms, why the Democratic Party is like a company with weak marketing but strong products. In this one, I’ll put forward a “market position” that might do justice to the Democratic Party and its policies.

Marketing starts with positioning, or how brands are differentiated in the minds of customers and prospects. A strong “brand” position for Democrats could be described in three words: Liberty, Opportunity, and Community.

Those three words describe, in fundamental terms, what the Democratic Party stands for:

Liberty: Democrats protect the freedoms of all citizens.

  • Opportunity: Democrats promote policies that help everyone succeed.

  • Community: Democrats pursue harmony among citizens, and build international security.

    This position also describes what Democrats stand against:

    Positions can’t be created out of whole cloth; they must build on existing impressions. In this respect, the Liberty/Opportunity/Community position fits the bill for Democrats:

    Positions must also be supported with good “products.” In the political arena, this means sound public policy. In this respect, the Liberty/Opportunity/Community position reflects Democratic policies:

    If someone asked me what Democrats stand for, and I only had a few seconds to tell them, I would deliver this “elevator speech:”

    Democrats believe in liberty, opportunity, and community. We protect the freedoms of all Americans, promote policies that help everyone succeed, pursue harmony among citizens, and build international security.

    Most Americans believe in these things, and approve of what Democrats want to do for our country. When Democrats state their position clearly, and defend it aggressively, they’ll dramatically increase their “market share” in our country’s marketplace of ideas.



  • Yellow Cab
    The Morning News Express with Bob Miller
    The Covert Letter

    Advertisers here do not necessarily agree or disagree with the opinions expressed by the individual columnist appearing on The Tentacle.


    Each Article contained on this website is COPYRIGHTED by The Octopussm LLC. All rights reserved. No Part of this website and/or its contents may be reproduced or used in any form or by any means - graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems, without the expressed written permission of The Tentaclesm, and the individual authors. Pages may be printed for personal use, but may not be reproduced in any publication - electronic or printed - without the express written permission of The Tentaclesm; and the individual authors.

    Site Developed & Hosted by The JaBITCo Group, Inc. For questions on site navigation or links please contact Webmaster.

    The JaBITCo Group, Inc. is not responsible for any written articles or letters on this site.